Post by suborna913 on Apr 30, 2024 7:05:01 GMT
Professionals and companies specializing in search engine optimization only talk about this.
When you learn about the subject, you realize that it makes a perfect marriage with marketing strategies.
Although reaching the top positions for certain keywords is relevant, other achievements in the Google SERP are even more so.
For example: answering Pharmaceutical Email List user questions. Or better yet, respond to the purchasing intentions of your potential consumer.
Whoever is researching, in many cases, has the intention of purchasing something.
Be it information, or a high- ticket purchase .
We are in an era of going beyond keywords, and the vanity of first place for those highly sought after words.
Illustration to simulate search intent on Google
What is Search Intent?
Although the name is very clear, the idea is to observe, understand and create strategies to respond to the intentions that users demonstrate in their searches.
This way, you will be relevant at the right time.
Be available at the time of purchase.
Or to answer questions from those who are looking for what you sell.
In this whole movement, we are providing the first contact with our brand.
In English, we also have a lot of literature on the subject, which we call search intent .
Search intent is divided into three categories.
At the initial stage of their journey, users learn about services and products.
The terms applied in your searches demonstrate informational searches.
It is the search for knowledge, for information.
It is the gathering of blog posts, news, videos and various information on the subject that the user is curious about.
Typically these searches contain the following terms:
You can be relevant at this stage, providing content and answering questions and giving tips on how to do things.
When you learn about the subject, you realize that it makes a perfect marriage with marketing strategies.
Although reaching the top positions for certain keywords is relevant, other achievements in the Google SERP are even more so.
For example: answering Pharmaceutical Email List user questions. Or better yet, respond to the purchasing intentions of your potential consumer.
Whoever is researching, in many cases, has the intention of purchasing something.
Be it information, or a high- ticket purchase .
We are in an era of going beyond keywords, and the vanity of first place for those highly sought after words.
Illustration to simulate search intent on Google
What is Search Intent?
Although the name is very clear, the idea is to observe, understand and create strategies to respond to the intentions that users demonstrate in their searches.
This way, you will be relevant at the right time.
Be available at the time of purchase.
Or to answer questions from those who are looking for what you sell.
In this whole movement, we are providing the first contact with our brand.
In English, we also have a lot of literature on the subject, which we call search intent .
Search intent is divided into three categories.
At the initial stage of their journey, users learn about services and products.
The terms applied in your searches demonstrate informational searches.
It is the search for knowledge, for information.
It is the gathering of blog posts, news, videos and various information on the subject that the user is curious about.
Typically these searches contain the following terms:
You can be relevant at this stage, providing content and answering questions and giving tips on how to do things.