Post by hasina999 on Oct 31, 2024 6:53:55 GMT
It is an irrefutable fact: consumer decision-making processes have changed radically in recent years and have accelerated with recent crises (Yellow Vests, Covid). Consumers are demanding ever more personalized experiences , which take their issues into account, while advocating sustainable growth, local if possible and responsible...
This is why inbound marketing has become an essential acquisition methodology in terms of attracting leads and then transforming prospects into loyal customers. The rule is simple: offer the right content to the right person at the right time.
When we hear inbound marketing , the publisher Hubspot , at the origin of this approach in 2006, is never far away... Defined as " a solution for managing business growth ". Hubspot has come to revolutionize the market of marketing, sales and woocommerce web design service customer relationship tools, thanks to its performance, its numerous functionalities and its ergonomics which dust off CRM.
So, yes, I might as well tell you before going any further that you can implement an inbound marketing strategy WITHOUT Hubspot (see below), by layering tools together and connecting apps, but it is not necessarily cheaper and it is above all very time-consuming and devilishly poorly optimized. Discover in this article why Hubspot and inbound marketing are inseparable .
Hubspot, the pioneer of inbound marketing
Hubspot and inbound marketing have been closely linked since their origins. Inbound marketing comes from the concept of “ permission marketing ”, created in the 2000s by Seth Godin, a former Yahoo employee , who realized that by obtaining the permission of targeted people, the conversion rate was better.
As a result, companies had a more advanced means of acquisition, but they still had to interact directly with prospects.
It was only in 2006 that inbound marketing really appeared. This method consists of bringing the customer to you, rather than going to get them. With the rise of the internet, changing needs push consumers to look for quality offers and content that arouse more interest, better meet their expectations and which ultimately strongly influence their purchasing behavior.
Inbound marketing has many advantages for a company, since it allows to capture its attention, to convert it and to retain it. However, carrying out inbound marketing campaigns requires a lot of time , powerful tools and a wide range of skills.
This is why Brian Halligan and Dharmesh Shah , two brilliant students at MIT in Boston, had the idea of designing a complete software dedicated to inbound: Hubspot . They took the good practices of the web that were previously scattered and decided to make them a methodology for their new tool.
To put it simply, Hubspot allows you to link a range of tools involved in Inbound Marketing. Initially exclusively marketing (today it is a complete CRM suite, see below), the platform allows you to manage your blog articles, emails, social networks, landing pages, forms, SEO , calls-to-action , marketing automation scenarios or even traffic data analysis.
This is why inbound marketing has become an essential acquisition methodology in terms of attracting leads and then transforming prospects into loyal customers. The rule is simple: offer the right content to the right person at the right time.
When we hear inbound marketing , the publisher Hubspot , at the origin of this approach in 2006, is never far away... Defined as " a solution for managing business growth ". Hubspot has come to revolutionize the market of marketing, sales and woocommerce web design service customer relationship tools, thanks to its performance, its numerous functionalities and its ergonomics which dust off CRM.
So, yes, I might as well tell you before going any further that you can implement an inbound marketing strategy WITHOUT Hubspot (see below), by layering tools together and connecting apps, but it is not necessarily cheaper and it is above all very time-consuming and devilishly poorly optimized. Discover in this article why Hubspot and inbound marketing are inseparable .
Hubspot, the pioneer of inbound marketing
Hubspot and inbound marketing have been closely linked since their origins. Inbound marketing comes from the concept of “ permission marketing ”, created in the 2000s by Seth Godin, a former Yahoo employee , who realized that by obtaining the permission of targeted people, the conversion rate was better.
As a result, companies had a more advanced means of acquisition, but they still had to interact directly with prospects.
It was only in 2006 that inbound marketing really appeared. This method consists of bringing the customer to you, rather than going to get them. With the rise of the internet, changing needs push consumers to look for quality offers and content that arouse more interest, better meet their expectations and which ultimately strongly influence their purchasing behavior.
Inbound marketing has many advantages for a company, since it allows to capture its attention, to convert it and to retain it. However, carrying out inbound marketing campaigns requires a lot of time , powerful tools and a wide range of skills.
This is why Brian Halligan and Dharmesh Shah , two brilliant students at MIT in Boston, had the idea of designing a complete software dedicated to inbound: Hubspot . They took the good practices of the web that were previously scattered and decided to make them a methodology for their new tool.
To put it simply, Hubspot allows you to link a range of tools involved in Inbound Marketing. Initially exclusively marketing (today it is a complete CRM suite, see below), the platform allows you to manage your blog articles, emails, social networks, landing pages, forms, SEO , calls-to-action , marketing automation scenarios or even traffic data analysis.