Post by moumita7777 on Oct 31, 2024 7:00:35 GMT
This article is offered to you to break the ice on preconceived ideas about SMS communication.
“This communication is mainly reserved for large companies.”
Exactly, no. Our service is suitable for any sector of activity . A small business will be able to draw its own advantages from this commercial approach.
Example: Local businesses that wish to establish a privileged and lasting relationship with their customers.
No sector of activity is more likely to use this channel than another. The evolution of mentalities and the improvement of devices mean that social media marketing service today SMS allows the transfer of any type of content, such as an internet link for example (to redirect your customers to your previously designed website). The 'Short Message Service' is no longer simply used as a simple alert to the promotion or destocking of textile giants.
“SMS is aggressive and intrusive”
Some people abuse it and give a bad image of advertising SMS, but if you respect these 3 conditions you will certainly get positive feedback:
Collect the numbers of your customers or administrators with their consent
Send a message with relevant and tailored content
Moderate the frequency of your mailings , ideally no more than one mailing per week
On the contrary, SMS allows you to stay in touch with your customers who would 'forget' you when they get home. A simple phone message with your sender's name will put you in their memory. A simple way to follow up with them without being aggressive. While not intrusive, SMS is intended to be subtle .
If this means of communication has taken so long to develop in the commercial sector – very little used a few years ago – it is in particular because of its support. When SMS communications multiplied, telephones were still very basic and the packages did not lend themselves to it as they do today. Do you remember the Nokia 3310?
Today, we talk for the vast majority of the population (both adults and children) about smartphones and no longer about mobile phones. The smartphone is by definition a smart phone, that is to say that we can do almost everything with it, send everything , share everything . And professionals have understood this well.
“A media that only reaches young people aged 15-25”
With over 62 million mobile subscriptions in France, SMS reaches the entire population . In 2013, the opening rate for commercial messages was estimated at 95% and the rate of the French population equipped with a mobile phone at 88% .
Don't stop at the image that SMS gave off a few years ago, when texting was mainly written in abbreviations between teenagers.
"I don't have a customer file"
Spot-Hit helps you with the rental of OPT-IN prospecting files which target according to age groups, gender, geolocation, socio-professional category and many others.
If you already have a small customer database, you have the possibility to combine it with our OPT-IN files. So, if you are looking to send a message to 1000 men over 40 years old in the 78 department but you only have a hundred boxes meeting these two criteria (because you have segmented your database, right), we can help you expand your mailing list.
“This communication is mainly reserved for large companies.”
Exactly, no. Our service is suitable for any sector of activity . A small business will be able to draw its own advantages from this commercial approach.
Example: Local businesses that wish to establish a privileged and lasting relationship with their customers.
No sector of activity is more likely to use this channel than another. The evolution of mentalities and the improvement of devices mean that social media marketing service today SMS allows the transfer of any type of content, such as an internet link for example (to redirect your customers to your previously designed website). The 'Short Message Service' is no longer simply used as a simple alert to the promotion or destocking of textile giants.
“SMS is aggressive and intrusive”
Some people abuse it and give a bad image of advertising SMS, but if you respect these 3 conditions you will certainly get positive feedback:
Collect the numbers of your customers or administrators with their consent
Send a message with relevant and tailored content
Moderate the frequency of your mailings , ideally no more than one mailing per week
On the contrary, SMS allows you to stay in touch with your customers who would 'forget' you when they get home. A simple phone message with your sender's name will put you in their memory. A simple way to follow up with them without being aggressive. While not intrusive, SMS is intended to be subtle .
If this means of communication has taken so long to develop in the commercial sector – very little used a few years ago – it is in particular because of its support. When SMS communications multiplied, telephones were still very basic and the packages did not lend themselves to it as they do today. Do you remember the Nokia 3310?
Today, we talk for the vast majority of the population (both adults and children) about smartphones and no longer about mobile phones. The smartphone is by definition a smart phone, that is to say that we can do almost everything with it, send everything , share everything . And professionals have understood this well.
“A media that only reaches young people aged 15-25”
With over 62 million mobile subscriptions in France, SMS reaches the entire population . In 2013, the opening rate for commercial messages was estimated at 95% and the rate of the French population equipped with a mobile phone at 88% .
Don't stop at the image that SMS gave off a few years ago, when texting was mainly written in abbreviations between teenagers.
"I don't have a customer file"
Spot-Hit helps you with the rental of OPT-IN prospecting files which target according to age groups, gender, geolocation, socio-professional category and many others.
If you already have a small customer database, you have the possibility to combine it with our OPT-IN files. So, if you are looking to send a message to 1000 men over 40 years old in the 78 department but you only have a hundred boxes meeting these two criteria (because you have segmented your database, right), we can help you expand your mailing list.