Post by habiba123820 on Nov 2, 2024 3:28:31 GMT
Email marketing is an effective communication tool as long as it is well constructed. The way you build your email campaign has a strong impact on the readability of your message. Indeed, be aware that some webmails and messaging services do not display the images of your campaign by default.
Free, Gmail, Outlook 2003, 2007, 2010 and Yahoo! Mail do not display images in emails by default. This list is not exhaustive. According to the SNCD Email Marketing Attitude BtoB study, in 77% of cases on professional emails, images are not displayed automatically.
It is therefore important to create a campaign that is readable even without the images.
The mistake: all-image
Obviously, the first step is not to create wordpress web design agency a 100% image email, otherwise you risk having an email like this in the recipient's inbox:
Visual email error
Result: the message is incomprehensible.
Our advice:
Mix images and HTML text
Use images only for visuals or effects and not for important content. Everything else can be embedded in HTML text that you can apply formatting to.
When you are running a campaign, always test your message without loading images. If your email is not understandable, you should redesign your email.
We recommend that you opt for a ratio of 60% images and 40% text.
HTML Text Images
Fill in the ALT tags
The ALT tag is a description of the image that you fill in when creating your message. It will appear in the location of your image on certain messaging services when it is not displayed.
Fix the templates of your images
This way, the size of your image will be respected and the layout of your email will be correctly displayed even if the images are not visible.
To do this, the HTML code must specify the height and width of the image:
<IMG src= »http://www.monsite.com/monimage.jpg » width= »103″ height= »95″>
problem displaying images
Since the image template is not filled in, the email is not readable without loading the images.
When designing, think about readability without images. But most importantly, test your message before sending it.
Free, Gmail, Outlook 2003, 2007, 2010 and Yahoo! Mail do not display images in emails by default. This list is not exhaustive. According to the SNCD Email Marketing Attitude BtoB study, in 77% of cases on professional emails, images are not displayed automatically.
It is therefore important to create a campaign that is readable even without the images.
The mistake: all-image
Obviously, the first step is not to create wordpress web design agency a 100% image email, otherwise you risk having an email like this in the recipient's inbox:
Visual email error
Result: the message is incomprehensible.
Our advice:
Mix images and HTML text
Use images only for visuals or effects and not for important content. Everything else can be embedded in HTML text that you can apply formatting to.
When you are running a campaign, always test your message without loading images. If your email is not understandable, you should redesign your email.
We recommend that you opt for a ratio of 60% images and 40% text.
HTML Text Images
Fill in the ALT tags
The ALT tag is a description of the image that you fill in when creating your message. It will appear in the location of your image on certain messaging services when it is not displayed.
Fix the templates of your images
This way, the size of your image will be respected and the layout of your email will be correctly displayed even if the images are not visible.
To do this, the HTML code must specify the height and width of the image:
<IMG src= »http://www.monsite.com/monimage.jpg » width= »103″ height= »95″>
problem displaying images
Since the image template is not filled in, the email is not readable without loading the images.
When designing, think about readability without images. But most importantly, test your message before sending it.